ALT MariaClara is dedicated to the strong, confident, brave Filipina women who are breaking away from stereotypes and owning their identities. Named after Maria Clara, a fictional Filipina character who became a colonial figure—an embodiment of submissive, conservative demureness, a myth that allowed Spanish colonisers to continue to subjugate Filipina women—ALT MariaClara flips the narrative.
Drawing inspiration from the visual history of the Philippines, incorporating sharp, intricate details and joining a collection of powerful modern serif typefaces we’ve seen grow in popularity, ALT MariaClara is a refined, striking display font built on a story of reclamation and empowerment.
