This four-piece family is the DIN design, but not as you know it. The famously, crisp, clean and precise typeface has been given a textured update that’s reminiscent of rusted metal, or rubber stamps. Underneath this lies the same sturdy, geometric shapes that have allowed DIN to stand the test of time, but with a new sense of tangibility.
“This kind of treatment is more about creating a feeling or a mood that goes beyond the communication of the words themselves,” explains Monotype Studio director Tom Rickner. “I think it expands the repertoire of what DIN Next can express.”
Designed for display, these four typefaces – DIN Next Rust, DIN Next Shadow, DIN Next Slab Rust and DIN Next Stencil Rust – show a new side of DIN Next’s personality, as if the surface of each letterform has been gradually worn away over the years.
