The power of a bold and strong personality of visual brand identity is that it can convince the target audience of the brand’s value. In creating a strong visual identity, the brand must pay attention to every aspect of the element, one of which is the typeface. As for the solutions in finding the exact typefaces with strong characters, we created Eloque Typeface. This model is a brand new design with a modern, stylish, and bold accent that shall fabricate a more emphatic character personality. These fonts are designed to pair harmoniously, perfect use for visual brand identities and personal identities such as logos, headlines, titles, labels, stationery, social media, business cards, or any advertising purposes.