Iota is a geometric sans. There are already a lot of geometric sans in the world. A lot. Yet, type designers continue to make new ones. Why? I have no idea, but my guess is type designers continue to make them because graphic designers continue to use them because type designers continue to make them… This cycle has gone on for almost 100 years and it’s not slowing down. I’ve watched this cycle closely for over 20 years and vowed to never join it by making a geometric sans for my own little type foundry. I mean, I don’t have anything against geometric sans, type designers making new ones or graphic designers using them. I just have a natural inclination to avoid crowds. I mean, I’ve even drawn a few geometric sans for clients and it was a perfectly pleasant experience. But, it just wasn’t something I wanted to do for my foundry. So, why did I make I make a typeface that is Very Much A Geometric Sans And Nothing Else™? Well. I made it because I didn’t want to make it.
