The Backstory Scoop
Since the early 1980\’s, the automotive industry has been developing geometric/technical style logotypes for car chrome labels. The styles are ripe with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Lustra family finds its origin of inspiration in the HYUNDAI automotive company logo, and from there expands to an 8 font family of weights.
Lustra celebrates the techno display styling of the inspiration logotype, transcending its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It inherits a sturdy yet approachable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.
Here\’s what\’s included with the Lustra Family bundle:
- 379 glyphs per style – including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included)
- 8 weights in the family: Thin, Light, Book, Regular, Medium, SemiBold, Bold, & Black.
- Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same.
Here\’s why the Lustra Family is for you:
- You\’re in need of automotive sans font family with a wide range of weights
- You\’re love that HYUNDAI letter styling, and want to design anything within that genre
- You\’re looking for an alternative to Handel Gothic with less stylized letterforms.
- You\’re looking for a clean techno typeface for your starship console labelling.
- You just like to collect quality fonts to add to your design arsenal
