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Practical Grotesk Font Family
Investigating the rational simplicity of mid-twentieth century modernism, Practical Grotesk is Apex’s take on the neo-grotesque genre. Drawing influence from the superstars of the last century (Akzidenz Grotesk, Folio, Neue Haas Grotesk…) as well as later, more “confidential” responses (Forma, Unica…), Practical Grotesk is an exercise in style, a love letter and a tribute to the legacy of Swiss typography.
Firstly developed as a single regular style to embody and carry the identity of Apex, Practical Grotesk slowly grew into a comprehensive family of 10 weights (from hairline to black) and their italic counterparts to provide graphic designers with a solid and versatile sans-serif workhorse. Ready to compete and prove its many qualities —from discrete footnotes to smashing billboards— Practical Grotesk is a utilitarian yet spirited typeface, not devoid of a certain warmth, and fully equipped with numerous key alternates, various figure sets, ligatures and case-sensitive forms (among other features) which definitely make it an indispensable ally for demanding contemporary design conditions. Global branding, fashion, architecture, packaging… Practical Grotesk might just become your go-to asset to fulfill every need. Oh, and —cherry on the cake—it also comes as a two‑axis (weight and italic) variable font to give you full control over its designspace.
