The Roku is a modern serif family whose design refers us to the style of modern sans serif. The distinctive features are the relatively low contrast of strokes, the slightly squarish shapes of round characters and the emphasized business like simplicity.
It features an original stylistic set which, when turned on, adds features of typical pointed-pen sans serif to some of the lowercase characters. In addition, it has small capitals for Latin and as well as several interesting ligatures.
It has been crafted from scratch with a structural logic of its own: a fusion of pure geometry and optical balance. By combining a the regular and italic style, it is suitable for logos, greeting cards, quotes, posters, branding, name cards, stationary, design titles, blog headers, art quotes, typography, and more!
