Amongst the landscape of geometrics, Termina breaks the norm with its generously wide letterforms. The typeface was conceived after finding and examining specimens for Industria, a family designed by Hermann Zehnpfundt in the early nineteen-hundreds for Emil Gursch. Something about the strength of its extended letterforms at larger sizes and their simplicity at smaller sizes struck a chord. This is no Industria revival or clone, however—Termina is a modern take on this wide geometric, grotesque style.
The various uses can range from advertising to logotype—from small descriptors to pull quotes. The family’s high x-height and wide letterforms help retain legibility and readability at smaller sizes. Opentype features include Stylistic Alternates, Small Capitals, Old Style Figures, Case-Sensitive Forms, and more. Clocking in at 743 glyphs
